The Executive MBA for Engineers and Scientists
This easy-reading book provides a time-saving reference for business men and women on the move upward in sales, marketing, and manufacturing who need to expand their knowledge of technical functions.
From break-even analysis to technical quality control, this practical guide arms you with the business savvy required to walk into your next meeting with confidence and walk out with an increased sense of accomplishment.
The Executive MBA for Engineers and Scientists gives you insight into all of the essential components of a business including:
- sales and marketing
- finance
- manufacturing
- accounting
- quality control
- research and development
- technical services
The book also highlights how to integrate business concepts with technical considerations in the most effective ways.
Available now from CRC Press and Amazon.com in print edition (hard cover) and e-book.